El Rhazi Manal de Forbes Real Time.
Bringing in TV talent to poke fun at VIP celebrity culture seems to be boosting Smirnoff’s brand perception among US consumers. The Vodka maker’s latest ad campaign, ‘Exclusively for everybody’, has led more Americans aged 21+ – women in particular – to say that they would consider buying Smirnoff next [...]
Bringing in TV talent to poke fun at VIP celebrity culture seems to be boosting Smirnoff’s brand perception among US consumers. The Vodka maker’s latest ad campaign, ‘Exclusively for everybody’, has led more Americans aged 21+ – women in particular – to say that they would consider buying Smirnoff next [...]
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